Identifying successful marketing strategies by export regional destination

Place of Origin Branding: Towards Reconciling the Requirements and Purposes of Destination Marketing and Export Marketing

Facing high competitive intensity and a rapid rise in tourism activity and export trade, many businesses have turned to their place of origin (PO) as a point of positive differentiation (Johansson 1988; Echtner and Ritchie 1993). This PO effect, often associated with a country, but increasingly a state or city (Thode and Maskulka 1998), has led to coordination of campaigns which promote positiv...

Jobs Supported by Export Destination 2015

A Regional Comparison of Risk - Efficient Soybean Marketing Strategies

tions. Even though soybean prices across the U.S. Risk-efficient portfolios from a subset of markettend to move together, the magnitude of price ing strategies were identified using Target MOTAD. changes varies across production areas due to differPortfolios were generated for Illinois, Arkansas, and ing regional production and marketing characterisSouth Carolina to determine whether regional p...

Blog success factors: Opportunities for destination marketing

This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.

Internet Marketing Strategies

The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...